Joe Riley joined the Live Like Roo board in 2019, bringing a very sporty business perspective. Joe actually met his rescue dog, Jinx at the 2015 “Holiday Craft Bazaar.” Jinx was being fostered by Laura Krill at the time and came up to Joe while he was visiting the Live Like Roo booth. They have been bros ever since. When he isn’t bragging about Jinx winning the Tiny Dog 500, Joe loves attending sporting events, concerts and vacationing to warm places in the winter. Joe’s full-time job is in sports television as a Senior Vice President at Stadium and he is also an Adjunct Professor at DePaul University (Jinx won't let him borrow his bow ties). Live Like Roo tries to add a sibling for Jinx to the Riley family, but Joe loves having a one dog household.